Business News

“As a businessman you always have to find a way around”

“As a businessman you always have to find a way around”

The business itinerary of Rubén Cherñajovsky is very particular. In 1987 he installed his first plant in Tierra del Fuego to position himself today as the largest group of household appliances in the country, owner of a portfolio of emblematic brands, such as Noblex, Siam, Atma, Sanyo and Philco. “There […]

How Product Knowledge Improves Sales

How Product Knowledge Improves Sales

You’re going to be lousy at selling If you don’t know how product knowledge improves sales. This is particularly true for ecommerce. In brick and mortar sales, the merchandise has an opportunity to sell itself. Potential buyers can touch and see what they’re getting. But in ecommerce, customers might only […]